domingo, 26 de febrero de 2012
ABC de la Mercadotecnia por Internet
Les dejamos un video acerca del ABC de merca en internet, esperamos que les guste
lunes, 20 de febrero de 2012
Future TV’s made by Apple
Apple
is going to release the most amazing device that is going to be another
platform for everyone to listen to music, a place for you to use apps
and play video games, and a place for you to watch movies and any other
channel on TV. This device is of course going to be tied to their online
store for easy purchasing of all those soft items.
This
device is going to be an LED TV. It’s going to be revolutionary in
scope. You can play video games using a iPhone or iTouch as a remote
control and similar to function as a Wii remote .
Apple has the operating system already. They have expertise in manufacturing computer devices, video boards, and computer monitors. In fact, apple sells full computers that basically only look like monitors or in some respects a TV. What’s the difference between a monitor and a TV? A TV has a tuner. So Apple will put in a HD digital tuner; increasing the cost very little.
The television industry… pretty much undermines innovation in the sector,” Jobs said at the All Things Digital Conference in July 2010. “The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.”
Innovation in televisions will come in the form of technology convergence by really making the TV the entertainment hub. It has to be all things to all people. It has to be able to not only connect to the Internet and watch channels similar to the Roku device, but it should have the ability to install apps like an iPhone or Android. It will also allow you to connect a laptop or tablet so that the TV becomes an extension of the device, in an easy and fashionable way.
So, why doesn’t the Xbox or Sony PlayStation allow channels and apps to be installed easily? I would say bad vision which leads to poor business decisions. There are limited apps on the PlayStation and Xbox in their online stores; otherwise apps are installed with an OS update. The game console companies haven’t learned their lesson. But I’m happy because now we will see some serious innovation and competition in this space. However, Apple does not have to compete directly with Sony PlayStation and Microsoft Xbox since these devices have been focused as a gamer device with the aspirations of being something more someday. Apple’s LED TV will be something more with the added benefit of also being a gaming platform. We learn again from Apple that making a platform for developers to create apps and make money will help increase sales.
Lets also point out that the average American watches 5 hours of TV a day and plays on the Internet a couple hours a day. If Apple makes the TV the entertainment hub to combine these activities, then they have a winning combination.
Now lets review what’s happening in the cable and TV industry. We see the same thing year after year. I have a cable bill for over $100/month, I have Netflix for $16/month, I have an internet bill for $40, I have a video game console (where Xbox customers also have to pay for their yearly membership). How do you decrease costs? Today, you can purchase a Roku device; for which I have high hopes. Roku has a great vision with games and channels on their device. And it’s great for those who want to cut the cord and not have Cable or Satellite TV. But this company lacks the developer support that apple already has with the iOS. Apple should buy Roku and integrate their technology and vision into the existing Apple TV product. Otherwise it’s an acquisition target for another competitor. Apple is in the position to allow any developer to create channel apps and also sell or rent any content by streaming the video; similar to Netflix or Amazon Video services. There’s still the issue with limited original content and sports channels. The new model is cheaper services, paying for only the content/channels you want to watch and better integrated devices.
There has been some innovation from traditional TV manufacturers. 3D and widgets have been introduced but they haven’t been very popular. Then there’s the incremental improvement in TV size and image quality. I see incremental improvements without much vision in the form of wireless connectivity and apps from some vendors. HP tried this with yahoo widgets without much success. Google is trying to sell a Sony Google TV device; which is another console to buy. Google has vision but doesn’t have the right expertise in manufacturing of monitors. But the vision is there. Google’s purchase of Motorola Mobility demonstrates that Google is interested in the TV hardware devices Motorola manufactures, but again it’s just another brick to plug into the TV. This might work and allow Google to integrate the Android OS which is a similar platform as the future Apple TV. Or at least I hope it does.
Apple also thinks it can do 3D better. In 2010, Apple won a patent for a revolutionary new 3D screen system that would not require glasses and could be viewed by multiple people at the same time. The patent went so far as to slam current 3D systems, noting that most people dislike goggles and dismissing current non-glasses systems as “essentially unworkable for projecting a 3D image….”
Why else would Apple want to sell TV’s since it’s something most people already have and it’s a device most people want to own for at least 10 years? Well, because it’s another device to make money selling apps, music and of course commercials or ads.
Apple stands to make huge revenue selling more apps and music however Ad revenue is another billion plus dollar revenue stream for Apple. And ads can be better, if that were even possible. If Apple knows who you are based on your account and from other social media information AND they know what kind of music and television you watch, then they can push personalized ads and commercials. Commercials for the kids, parents or whoever else is using the TV. This is an incredible platform for not only innovating and changing industries but making huge money. Also, as far as I can tell, Google has been stealing Apple’s interfaces and functionality in the form of Andriod smartphones and Android tablets. Apple TV and Apple iAd platform will finally allow Apple to rip off Google’s advertising functionality.
So let’s sum up what will happen. A new Apple LED TV with the iOS operating system will let people use apps purchased from the Apple store, music and video that streams from Apple’s cloud service (so you don’t have to have a large hard drive anymore). An Apple LED TV will full yintegrate one single piece of hardware without additional unnecessary cords to external gaming or cable TV consoles. And Apple iAds platform will allow anyone to finally publish advertisements for the television, apps, and anywhere else Apple products take us.
Apple
is going to release the most amazing device that is going to be another
platform for everyone to listen to music, a place for you to use apps
and play video games, and a place for you to watch movies and any other
channel on TV. This device is of course going to be tied to their online
store for easy purchasing of all those soft items.Apple has the operating system already. They have expertise in manufacturing computer devices, video boards, and computer monitors. In fact, apple sells full computers that basically only look like monitors or in some respects a TV. What’s the difference between a monitor and a TV? A TV has a tuner. So Apple will put in a HD digital tuner; increasing the cost very little.
The television industry… pretty much undermines innovation in the sector,” Jobs said at the All Things Digital Conference in July 2010. “The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.”
Innovation in televisions will come in the form of technology convergence by really making the TV the entertainment hub. It has to be all things to all people. It has to be able to not only connect to the Internet and watch channels similar to the Roku device, but it should have the ability to install apps like an iPhone or Android. It will also allow you to connect a laptop or tablet so that the TV becomes an extension of the device, in an easy and fashionable way.
So, why doesn’t the Xbox or Sony PlayStation allow channels and apps to be installed easily? I would say bad vision which leads to poor business decisions. There are limited apps on the PlayStation and Xbox in their online stores; otherwise apps are installed with an OS update. The game console companies haven’t learned their lesson. But I’m happy because now we will see some serious innovation and competition in this space. However, Apple does not have to compete directly with Sony PlayStation and Microsoft Xbox since these devices have been focused as a gamer device with the aspirations of being something more someday. Apple’s LED TV will be something more with the added benefit of also being a gaming platform. We learn again from Apple that making a platform for developers to create apps and make money will help increase sales.
Lets also point out that the average American watches 5 hours of TV a day and plays on the Internet a couple hours a day. If Apple makes the TV the entertainment hub to combine these activities, then they have a winning combination.
Now lets review what’s happening in the cable and TV industry. We see the same thing year after year. I have a cable bill for over $100/month, I have Netflix for $16/month, I have an internet bill for $40, I have a video game console (where Xbox customers also have to pay for their yearly membership). How do you decrease costs? Today, you can purchase a Roku device; for which I have high hopes. Roku has a great vision with games and channels on their device. And it’s great for those who want to cut the cord and not have Cable or Satellite TV. But this company lacks the developer support that apple already has with the iOS. Apple should buy Roku and integrate their technology and vision into the existing Apple TV product. Otherwise it’s an acquisition target for another competitor. Apple is in the position to allow any developer to create channel apps and also sell or rent any content by streaming the video; similar to Netflix or Amazon Video services. There’s still the issue with limited original content and sports channels. The new model is cheaper services, paying for only the content/channels you want to watch and better integrated devices.
There has been some innovation from traditional TV manufacturers. 3D and widgets have been introduced but they haven’t been very popular. Then there’s the incremental improvement in TV size and image quality. I see incremental improvements without much vision in the form of wireless connectivity and apps from some vendors. HP tried this with yahoo widgets without much success. Google is trying to sell a Sony Google TV device; which is another console to buy. Google has vision but doesn’t have the right expertise in manufacturing of monitors. But the vision is there. Google’s purchase of Motorola Mobility demonstrates that Google is interested in the TV hardware devices Motorola manufactures, but again it’s just another brick to plug into the TV. This might work and allow Google to integrate the Android OS which is a similar platform as the future Apple TV. Or at least I hope it does.
Apple also thinks it can do 3D better. In 2010, Apple won a patent for a revolutionary new 3D screen system that would not require glasses and could be viewed by multiple people at the same time. The patent went so far as to slam current 3D systems, noting that most people dislike goggles and dismissing current non-glasses systems as “essentially unworkable for projecting a 3D image….”
Why else would Apple want to sell TV’s since it’s something most people already have and it’s a device most people want to own for at least 10 years? Well, because it’s another device to make money selling apps, music and of course commercials or ads.
Apple stands to make huge revenue selling more apps and music however Ad revenue is another billion plus dollar revenue stream for Apple. And ads can be better, if that were even possible. If Apple knows who you are based on your account and from other social media information AND they know what kind of music and television you watch, then they can push personalized ads and commercials. Commercials for the kids, parents or whoever else is using the TV. This is an incredible platform for not only innovating and changing industries but making huge money. Also, as far as I can tell, Google has been stealing Apple’s interfaces and functionality in the form of Andriod smartphones and Android tablets. Apple TV and Apple iAd platform will finally allow Apple to rip off Google’s advertising functionality.
So let’s sum up what will happen. A new Apple LED TV with the iOS operating system will let people use apps purchased from the Apple store, music and video that streams from Apple’s cloud service (so you don’t have to have a large hard drive anymore). An Apple LED TV will full yintegrate one single piece of hardware without additional unnecessary cords to external gaming or cable TV consoles. And Apple iAds platform will allow anyone to finally publish advertisements for the television, apps, and anywhere else Apple products take us.
lunes, 13 de febrero de 2012
COCA-COLA CASCADA EXHIBIT EN QUITO
http://www.youtube.com/watch?v=wFnEAWsyqeU
Currently on display at the El Condado shopping center in Quito,
Ecuador, is the Coca-Cola Cascada exhibit, a giant 52-foot-tall digital
fountain that provides an innovative and interactive 3D experience.
Nexus Interactive Arts, a London-based production studio, created this amazing art installation over the span of eighth months. The production company used a special technology to create a 3D waterfall, allowing the viewer to see colorful bursts of water falling down the fountain—no special glasses required.
What’s more, viewers can interact with the Coca-Cola Cascada exhibit by having their motions captured and mirrored on the fountain—their movements actually the way the water falls—as they stand inside a special hub area that faces a screen. According to Popsop, this interactive part of the exhibit is part of Coca-Cola’s aim to encourage its youth customers to participate, rather than being just a viewer.
Nexus Interactive Arts, a London-based production studio, created this amazing art installation over the span of eighth months. The production company used a special technology to create a 3D waterfall, allowing the viewer to see colorful bursts of water falling down the fountain—no special glasses required.
What’s more, viewers can interact with the Coca-Cola Cascada exhibit by having their motions captured and mirrored on the fountain—their movements actually the way the water falls—as they stand inside a special hub area that faces a screen. According to Popsop, this interactive part of the exhibit is part of Coca-Cola’s aim to encourage its youth customers to participate, rather than being just a viewer.
COCA-COLA FUTURE ROOM
http://www.trendhunter.com/trends/coca-cola-future-room
In celebration of Coca-Cola’s 125th anniversary, Istanbul-based
creative agency Antilop has created the Coca-Cola Future Room, an
immersive digital experience and installation at Santralistanbul, a
modern art museum in Turkey.
The Coca-Cola Future Room comprises a 90-square-meter space with a 270-degree projection installation at Santralistanbul’s Galeri 1, allowing museum visitors to experience the Coca-Cola brand in a visual and digitally immersive way. The installation, which runs for four and half minutes, showcases Coca-Cola’s history as a brand with vibrant images and videos featuring the beverage company’s logos, customers and more. The experience ensures visitors are surrounded by Coca-Cola, and thus makes for an interesting way to celebrate the brand’s rich history and global reach. Watch the video here to see the installation in action.
The Coca-Cola Future Room comprises a 90-square-meter space with a 270-degree projection installation at Santralistanbul’s Galeri 1, allowing museum visitors to experience the Coca-Cola brand in a visual and digitally immersive way. The installation, which runs for four and half minutes, showcases Coca-Cola’s history as a brand with vibrant images and videos featuring the beverage company’s logos, customers and more. The experience ensures visitors are surrounded by Coca-Cola, and thus makes for an interesting way to celebrate the brand’s rich history and global reach. Watch the video here to see the installation in action.
TODDLER TOUCHSCREENS
http://www.trendhunter.com/tags/Apps
Aquí les dejo un video muy interesante con lo último en tecnología para la eduación de los niños.
Aquí les dejo un video muy interesante con lo último en tecnología para la eduación de los niños.
domingo, 5 de febrero de 2012
iBooks 2 de Apple logra 350 mil descargas en sólo tres días
Estados Unidos- Apenas el jueves pasado Apple presentó su iBooks 2 y ya se registraron 350 mil descargas de libros de texto interactivos.
Esta aplicación representa la apuesta de la compañía para incursionar en el ámbito de la educación, ofreciendo a los estudiantes la posibilidad de descargar libros de texto dinámicos, diseñados especialmente para el iPad.
Esta cifra fue dada a conocer por Global Equities Research, que se encarga de realizar un monitoreo de las ventas de iBooks. En su informe, la consultora estima que Apple podría captar hasta el 95 por ciento del mercado de libros de texto digitales, muy por encima de Amazon que ocuparía solamente el 5 por ciento del mercado.
Los estudiantes pueden descargar libros de textos electrónicos de distintas materias como biología, ciencias ambientales, álgebra y química.
También hay que destacar la aceptación que ha tenido iBooks Author, un programa que permite la edición de libros electrónicos. De acuerdo con datos de Global Equities Research, en tres días esta herramienta ha conseguido más de noventa mil descargas.
Esta aplicación representa la apuesta de la compañía para incursionar en el ámbito de la educación, ofreciendo a los estudiantes la posibilidad de descargar libros de texto dinámicos, diseñados especialmente para el iPad.Esta cifra fue dada a conocer por Global Equities Research, que se encarga de realizar un monitoreo de las ventas de iBooks. En su informe, la consultora estima que Apple podría captar hasta el 95 por ciento del mercado de libros de texto digitales, muy por encima de Amazon que ocuparía solamente el 5 por ciento del mercado.
Los estudiantes pueden descargar libros de textos electrónicos de distintas materias como biología, ciencias ambientales, álgebra y química.
También hay que destacar la aceptación que ha tenido iBooks Author, un programa que permite la edición de libros electrónicos. De acuerdo con datos de Global Equities Research, en tres días esta herramienta ha conseguido más de noventa mil descargas.
Empleados, amigos o enemigos en Redes Sociales
Sin excepción, todas las empresas que entran en Redes Sociales enfrentan en mayor o menor medida el dilema de cómo manejar a sus empleados en torno a éstas. Algunas han enfrentado verdaderas batallas en torno a este tema, por lo que implica en cuanto a límites, permisos y libertades.Por lo general una empresa no piensa en lo que publican sus empleados hasta que alguno comete alguna indiscreción o filtración, y en ese momento todas las alertas se activan buscando casi linchar a la persona que cometió la falta.
En EUA durante 2011 se dieron a conocer varios casos de empresas y empleados que se demandaron entre sí por el manejo de los perfiles personales, y si bien esto puede ser al final un problema legal, también hay buenas prácticas que pueden servir a ambas partes para que no se convierta en un problema el uso de Redes Sociales.
“Si los perfiles en Redes Sociales son personales, qué le importa a la empresa donde trabajo lo que publico en ellos”
Esta frase es muy común y en teoría pudiera sonar legítima, y efectivamente los perfiles son personales, pero la distribución de información que se hace por medio de éstos es pública. Voy a utilizar un ejemplo un poco burdo: en un restaurante hayvarias mesas, cada una con gente comiendo y platicando sobre un tema; el hecho de que en una mesa se este hablando de algo muy intimo y privado no le quita el que alguien de la mesa de al lado pudiera estar escuchando lo que se comenta. En Redes Sociales, a menos que seutilicen herramientas como los mensajes directos entre los usuarios, todo lo demás que publicamos está disponible para que cualquiera lo vea, y en este punto dejo la siguiente reflexión: Las Redes Sociales son plazas públicas, llenas de conversaciones privadas.
La siguiente es una recopilación de las mejores prácticas que pueden utilizar las empresas y empleados para evitar problemas con el manejo de perfiles personales.
Recomendaciones
CapacitaciónLa gran mayoría de los problemas de filtraciones o indiscreciones cometidas por empleados tiene que ver con el desconocimiento de las opciones de seguridad que ofrecen las Redes sociales, así que aquí se presenta una oportunidad para la empresa de brindar a sus trabajadores capacitación y asesoría constante.
Al ser la empresa la que traiga la capacitación a sus empleados, le da la oportunidad de encaminar el uso que quiere que los empleados tengan en torno a ellas.
Para este punto es importante buscar apoyo en el exterior y que de preferencia no sea alguien interno quien de este entrenamiento, de esa forma será más sencillo que acepten y reciban la información.
Es importante que los empleados hagan conciencia de que al comentar algo en Redes Sociales, lo están haciendo público a menos que sepan como delimitar sus publicaciones mediante opciones de privacidad que ofrecen la principales redes sociales.
Puede ser un punto a favor de la empresa el capacitar a sus empleados en temas de seguridad y protección de sus datos, en los siguientes links hay un poco de información al respecto:
Sitio de seguridad de FacebookSeguridad en TwitterGoogle, Keeping your data secure
Política de uso
Puede resultar injusto en ocasiones acusar a un empleado de algo que hizo mal cuando éste ni siquiera sabía que eso no se debía de hacer, y apostarle al sentido común puede ser una perdida de tiempo. Por esta razón es importante crear un manual interno que le diga a los empleados lo que se espera de ellos, así como lo que no deben hacer.
En este punto es importante asesorarse con un abogado que ayude a delimitar en el marco de la ley los alcances que puede tener esta reglamentación.
Monitoreo de la marca
Esta es la parte más polémica de todo este asunto, ya que implica una labor deseguimiento de los comentarios y opiniones que se generan en Redes Sociales en torno a la empresa y sus marcas y es justo aquí donde se pueden detectar situaciones donde se vean involucrados los empleados.
Algo que es vital en este punto, es informar claramente a los trabajadores el cómo, cuándo y dónde se está haciendo el monitoreo de la marca, haciendo mucho énfasis en que NO es una cacería de brujas y que el objetivo de esto es conocer lo que la gente opina, así que vale la pena cuidar los comentarios que se hacen públicamente.
Algo que sirve en estos casos es convocar a una reunión con el personal y mostrar ahí cómo se generan los reportes. De esta forma, todos estarán en la misma sintonía respecto a este tema.
Personalización de los perfiles personales
Algunas empresas olvidan que los perfiles personales de sus empleados en Redes Sociales les pertenecen a ellos y buscan interferir en la información que incluyen en éstos. A menos que haya un documento firmado en donde así lo diga, el empleado no tiene por qué agregar información del lugar donde trabaja en sus perfiles, esa en dado caso tendría que ser una decisión personal de cada uno.
Vinculación entre empleados
La decisión de tener como amigos en Facebook u otras Redes Sociales a compañeros de la misma empresa o incluso al jefe debe ser una decisión personal de cada quien y la empresa no debería interferir de forma directa o indirecta en este asunto. Algunas empresas optan por crear grupos privados en Facebook donde invitan a los empleados a participar sin que forzosamente se encuentren vinculados entre sí.
En este link se encuentra toda la información sobre como crear grupos en Facebook.
Dale Like
Es muy común que los Community Managers y el área de Marketing pidan a los mismos empleados que den Like o Retweet a los post que publican, y aunque de entrada pareciera que esto no tiene nada de malo, algunos empleados se sienten forzados y lo toman como una invasión a su privacidad y libre uso de las Redes Sociales.
Algunas organizaciones realizan esta misma acción desde una perspectiva más participativa en donde invitan a los compañeros de trabajo ver el contenido y si es de sus agrado se les sugiere darle Like. En lugar de pedirles dar Like, se les invita a ver el contenido. Es pequeño el cambio de enfoque, pero hace al final una gran diferencia en la actitud de los empleados ante esta situación.
En resumen, hay un sinfín de situaciones que se pueden dar en torno al uso de las Redes Sociales. Lo más importante en todas ellas es que como empleador se debe evitar a toda costa caer en acoso o intimidación a los subordinados, sino, por el contrario, hacerlos participes de la necesidad de salvaguardar y mejorar la imagen y reputación de la organización y para ello se requiere de cada uno.
El conocimiento que no se comparte pierde por completo su valor.
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