Currently on display at the El Condado shopping center in Quito,
Ecuador, is the Coca-Cola Cascada exhibit, a giant 52-foot-tall digital
fountain that provides an innovative and interactive 3D experience.
Nexus Interactive Arts, a London-based production studio, created this amazing art installation over the span of eighth months. The production company used a special technology to create a 3D waterfall, allowing the viewer to see colorful bursts of water falling down the fountain—no special glasses required.
What’s more, viewers can interact with the Coca-Cola Cascada exhibit by having their motions captured and mirrored on the fountain—their movements actually the way the water falls—as they stand inside a special hub area that faces a screen. According to Popsop, this interactive part of the exhibit is part of Coca-Cola’s aim to encourage its youth customers to participate, rather than being just a viewer.
Nexus Interactive Arts, a London-based production studio, created this amazing art installation over the span of eighth months. The production company used a special technology to create a 3D waterfall, allowing the viewer to see colorful bursts of water falling down the fountain—no special glasses required.
What’s more, viewers can interact with the Coca-Cola Cascada exhibit by having their motions captured and mirrored on the fountain—their movements actually the way the water falls—as they stand inside a special hub area that faces a screen. According to Popsop, this interactive part of the exhibit is part of Coca-Cola’s aim to encourage its youth customers to participate, rather than being just a viewer.
que padre que coca cola a pesar de saber que es la numero 1 en el mercado siga innovando y haciendo cosas tan creativas para la llamar la atencion del consumidor
ResponderEliminarotro gran ejemplo de como introducir a la mercadotecnia sentimientos y tecnología para sorprender al consumidor y al mismo tiempo vincularlo a la marca de maner individual!!!
ResponderEliminares impresionante el tipo de promocion que se le puede hacer a una marca con el uso de la tecnología
ResponderEliminar