In celebration of Coca-Cola’s 125th anniversary, Istanbul-based
creative agency Antilop has created the Coca-Cola Future Room, an
immersive digital experience and installation at Santralistanbul, a
modern art museum in Turkey.
The Coca-Cola Future Room comprises a 90-square-meter space with a 270-degree projection installation at Santralistanbul’s Galeri 1, allowing museum visitors to experience the Coca-Cola brand in a visual and digitally immersive way. The installation, which runs for four and half minutes, showcases Coca-Cola’s history as a brand with vibrant images and videos featuring the beverage company’s logos, customers and more. The experience ensures visitors are surrounded by Coca-Cola, and thus makes for an interesting way to celebrate the brand’s rich history and global reach. Watch the video here to see the installation in action.
The Coca-Cola Future Room comprises a 90-square-meter space with a 270-degree projection installation at Santralistanbul’s Galeri 1, allowing museum visitors to experience the Coca-Cola brand in a visual and digitally immersive way. The installation, which runs for four and half minutes, showcases Coca-Cola’s history as a brand with vibrant images and videos featuring the beverage company’s logos, customers and more. The experience ensures visitors are surrounded by Coca-Cola, and thus makes for an interesting way to celebrate the brand’s rich history and global reach. Watch the video here to see the installation in action.
esta increible el hecho de que coca cola celebre su aniversario creando una experiencia digital que haga que el consumidor se entere de todo lo que esta detrás de esta gran marca conocida a nivel mundial
ResponderEliminar125 años, WOW... que padre la verdad que una compañía haya logrado mantenerse por tantos años en el mercado con ese liderazgo que Coca Cola tiene. Que padre que celebren su aniversario compartiendo tanta historia que la respalda :)
ResponderEliminares un hecho de que Coca-Cola es una marca muy bien posicionada y no nos podiamos esperar menos que esta gran celebracion de los 125 años con esta experiencia digital que involucra al consumidor y lo pone al tanto de lo que fue, es y probablemnte sera !! que logros !!!
ResponderEliminarImprecionante todo lo que puede llegar a ser una marca, Coca Cola lo ha sabido hacer durante toda su vida, y con este aniversario nos muestran una vez mas de lo que son capaces
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